ARC (Airlines Reporting Corporation) provides the air travel ecosystem with high-quality forward-looking travel data, flexible distribution services and innovative financial solutions. ARC operates the airline-agency settlement infrastructure and maintains the industry’s most comprehensive ticketing database, supporting secure and efficient air travel commerce.
“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”
