IBM is a global technology and innovation company headquartered in Armonk, NY and the largest technology employer in the world. IBM invests more than $6 billion a year in R&D. Living at the intersection of business and technology, IBM’s next era is all about the power of cognitive solutions, cloud platform, delivered to transform industries.
Through digital technologies and business expertise, IBM Travel and Transportation enables travel and transportation leaders to redefine possibilities in the industry, seize opportunities today in order to win tomorrow, and transform the way we work and live.
“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”
