Airline Dynamic Pricing

Reset. Reevaluate. Fuel Your Recovery and Accelerate Revenue With True Dynamic Pricing for Airlines.

Smart, Customer-Centric Approach to Airline Dynamic Pricing Starts and Ends With Data

Dynamic pricing. Continuous pricing. Price flexibility. There are many names and approaches, but true dynamic pricing is the ability to better serve your passengers with offers that they are actually willing-to-pay for. It is taking the right data points, building context around the passenger, and optimizing the results not only for the passenger, but for your revenue.

Blog: Airline Dynamic Pricing: Why it Matters Even More Today

Drive Dynamic Pricing Excellence Across Your Business With PROS

Don’t Leave Money on the Table

Now more than ever, your airline can’t afford to leave money on the table. This means optimizing your pricing to better match the willingness-to-pay of your customers. It means experimenting with new strategies, testing more price points, and homing in on key markets to capture 2-3% bump in incremental revenue.

Break Away From Rigid Pricing Constraints

Don’t get stuck with the buy-down problem. Your competitors aren’t. By taking advantage of the right availability strategies and employing a science-based approach to dynamic pricing, airlines gain pricing flexibility beyond those 26 filed price points.

White Paper: Breaking Down Willingness-to-Pay in RM

Go Beyond Business Rules

Grounded in science, proprietary algorithms can propel your airline forward. By combining science-based approach across revenue management, availability, and shopping, airlines can create consistent, revenue optimal offers every single time.

White Paper: The Art of the Possible in Airline Dynamic Pricing

Create the Optimal Price

The perfect price is only as perfect as your ability to deliver it across all of your sales channels. With a dynamic shopping engine, airlines can deliver the right price to wherever their customers shop – direct channels, through NDC, or metasearch.

“Our collaboration with PROS began with developing dynamic pricing algorithms with groups and then expanding the science and functionality to individual revenue management. PROS played a critical role in successfully implementing continuous pricing amid a pandemic, supporting Lufthansa Group’s long-term strategy across revenue management and distribution, to meet revenue and growth goals.”

Simon Rimrod

Head of Commercial Offer and Pricing for Lufthansa Group

Let PROS Experts Guide Your Journey to Dynamic Pricing

Just starting out in the world of dynamic pricing? Or is your revenue management department ready to embrace full continuous pricing? PROS can help your airline chart the best course for your business following best practices based on real-customer implementations. Through the PROS Platform for Travel, airlines can also take advantage of capabilities spanning Dynamic Bundling and Dynamic Offers.

Let PROS Experts Guide Your Journey to Dynamic Pricing

Dynamic Pricing

Dynamic pricing enables airlines to offer prices to their customers based on contextual information available at the time of shopping. It also includes the ability to adjust the price in real time without needing to file fares with a third-party system.

Continuous Pricing

Continuous pricing is the evolution of dynamic pricing which allows an airline to provide indefinite price points.

Dynamic Bundling

Dynamic Bundling is a common practice in many industries, especially in customer retailing, where ofers are created dynamically based on who is asking and in which contect. It includes the seat and ancillary products.

Dynamic Offers

Dynamic offers is the combination of dynamic pricing, continous pricing and dynamic bundling. It leverages airline NDC and direct sales shopping workflows to provide relevant offers to customers.

Source: IATA Dynamic Offers: The Road to Customer Centric Retailing, May 2021

How PROS Science, AI, and Machine Learning Technology Brings to Life Airline Dynamic Pricing

With PROS Dynamic Pricing for Airlines, airlines can tap into dynamic pricing regardless of the different stages on their journey to offer optimization. PROS has built different phases, so airlines can tap into the industry’s most advanced science at any stage.

Go to PROS Revenue Management
Go to PROS Real-Time Dynamic Pricing
Go to PROS Dynamic Offers