PROS Group Sales Optimizer
60% Faster Quote Turnaround Time,
25% Increased Conversion Ratio, and
3X Increased Employee Productivity
PROS Group Sales Optimizer (GSO) puts you in full control of your group sales offers. GSO provides self-service booking proven to increase revenue uplift by 15% and skyrocket employee productivity by 3X.
PROS GSO Customer Experience
60%
faster quote turnaround time
15%
increase in revenue from group bookings
25%
increase in conversion ratio across group offers
3X
increase in sales team productivity
See How it Works
See how PROS transforms group sales into an efficient and accurate process, leveraging the power of dynamic pricing and smart science.
Digitally Transform Your Group Sales Process to Fully Control the Offer
PROS Group Sales software pins down a single location for all users – travel agents, sales, revenue management, etc. – creating a digital helm for airlines to manage group bookings, pricing, contracts and policies. Frictionless, transparent, super quick. With Group Sales Optimizer, airlines can quickly manage bookings and trip changes, providing a fluid, transparent process.
Self-Service, the Way Your Customers Want
Transform your group booking process with self-service eCommerce capabilities that empower travel agents to quickly quote, book, and manage changes. The automated group pricing and booking process lets your airline drive better fares, greater group conversion, and more revenue.
Eliminate Dependencies on Legacy Systems
With the power of payment management and ticketing, airlines have a one-stop shop for all their group pricing and booking needs. This greatly creates efficiency and reduces costs. Our group solution integrates ancillaries and post-ticketing management to allow you to completely revolutionize the group business.
Eliminate Friction Between Sales and Revenue Management
With centralized group policy management, sales and revenue management teams can be confident that pricing reflects both revenue management and sales policies. Any escalations across sales, RM, and travel agents are transparent, reducing friction, turnaround time, and customer confusion through the entire booking process.
Quickly Generate Contracts and Track Payments
Automatically produce and manage contracts with required terms and conditions, making it easy for your sales team to get quotes out the door and manage their customers, driving efficiency and revenue.
No Guesswork – No Arbitrary Pricing for Groups
Dynamic pricing science is the only way to factor in the true marginal revenue of groups. Ours is the only solution powered by PROS AI and machine learning. Airlines make offers from a continuous price curve in real-time. Group closure rates go up, and so does customer satisfaction.
The Right Group Sales Solution for You
Whether you are looking to automate processes around group bookings, an airline wanting to adopt dynamic pricing for group pricing, or one looking to completely transform your end-to-end group sales process, PROS Groups Sales Optimizer software is available in a variety of editions based on your specific needs.
| Key Features | GSO Essentials | GSO Advantage | GSO Ultimate |
| Dynamic Pricing using published fares | |||
| Save offers | |||
| Download PDF offers | |||
| Book a request | |||
| Advanced contract management | |||
| Booking management of group PNR-increase, decrease, split, cancel, and edit itinerary | |||
| RM override fares and other components | |||
| RM override of contractual timelines | |||
| PNR synchronization and load | |||
| Negotiation | |||
| Reporting | |||
| Payments and EMD handling | |||
| Integration with airline's payment gateway | |||
| Ticketing | |||
| Post ticketing changes, refunds, and reissue |