FareNet
The PROS pixel that captures real-time fares
FareNet
FareNet collects User Search Data from internet booking engines (IBE) in real-time. As users search for flight fares, FareNet captures the search results.
This gives our solutions the power to continuously update fares and trip information without any additional calls to the Res system or GDS so that fares are constantly updated without additional fees.
FareNet is USDOT compliant, meets WCAG 2.0 Accessibility Guidelines, and provides the highest fare accuracy available.
The FareNet pixel is a single line of code (Javascript) implemented in the Flight Search Results Page by placing a Custom HTML Tag in the airline’s Tag Manager Container.
The pixel only activates when a user arrives to the Flight Search Results Page after initiating a flight search, providing the most recent data.
Note: FareNet only collects the flight and fare information in each user initiated search. FareNet does not collect any personal information at any time, it passively collects and recycles the fare and flight content that any user is already looking at. The pixel fires after the page load and does not cause any additional calls to your GDS.
Variables Collected
- Origin and Destination Airport Code
- Departure Date and Return Date
- Departure Time and Arrival Time
- Departure Fare and Return Fare
- Search Date
- Fare Class
- Currency
FareNet does not:
- Add stress to servers (no extra GDS calls)
- Affect page load time
- Store user personal infomation
- Currency conversions
- Show non-public fares
Self-Reliant
Independent of the client’s tracking set-up
Activity-Based
All user interactions are tracked, i.e. clicks on buttons and filters
Secure
Requests are encrypted and personal information is not collected
Revenue Driven
We collect revenue in different currencies and attribute it to user product usage
End-to-End
We collect data from the first touchpoint to final transaction
Cross Channel
Drive traffic from all digital channels to highly-relevant conversion-oriented landing pages
FareNet Dashboards Enable Data-Driven Decision Making
Airlines that have implemented FareNet have access to the FareNet Dashboards via airTRFX Control:
FareNet Powers PROS Fare Marketing Products
FareNet collects User Search Data from the IBE and then supplies real-time fare data to PROS Fare Marketing Products: airTRFX, airModules, airSEM, airWIRE.