Continuous Pricing Comparison

Only One Solution is Built for the Future

Some Solutions Patch Old PSS-Constrained Systems.
PROS Moves You Forward.

Airlines adopt continuous pricing to close revenue gaps and improve conversion, but legacy systems limit precision and responsiveness. PROS provides real-time, demand-driven pricing to help you act on every opportunity and maximize revenue.

The difference is measurable.

Revenue Outcome Can’t be Assumed.

It Must be Engineered

Unlike approaches that adjust pricing after availability decisions, PROS Continuous Pricing embeds dynamic pricing
directly within the revenue optimization process, enabling airlines to capture value that would otherwise be lost.

Where Revenue is Won or Lost

PROS Optimization-First vs. Legacy Approaches

There are two different approaches to continuous pricing. The PROS approach calculates the optimal price within revenue management, driving measurable revenue uplift.

Legacy approaches adjust the price after availability is set. By disconnecting pricing from optimization, commercial teams lose both precision and revenue opportunities.

Dimension	PROS Approach	Legacy Approach
Pricing Logic	Real-time optimization using elasticity & demand	Availability-driven & rules-based
Timing	During revenue decision; RM & pricing combined	After RM; post-optimization price change
Precision	True continuous pricing aligned with RM decisioning	Limited by class code availability
Revenue Impact	Proven uplift up to 3.5%^*	Rarely quantified

*With PROS Continuous and Request-Specific Pricing

Modern Dynamic Pricing Outperforms Legacy Solutions

PROS Dynamic Pricing vs. Legacy Constraints

Continuous pricing delivers optimal value only when embedded in the optimization process. When pricing is calculated in real time during the revenue decision, airlines capture the true value of demand and increase conversion, yield, and profitability

Capability	PROS Real-Time Dynamic Pricing	PSS-Centric Pricing Approach
Core Design	Built for dynamic pricing & offer optimization	Built for inventory & class control
Architecture	Open, modular, API-driven	Tightly coupled to legacy systems
Execution	Real-time across all channels & partners	Availability-led execution
Flexibility	Embedded continuous & dynamic pricing logic	Constrained by class structures
Future Readiness	Designed for Offers & Orders	Extends legacy class-based model

Built for Revenue Optimization, Not Approximation

Continuous pricing isn’t just an upgrade; it’s a
strategic decision. Legacy approaches extend
class constraints, limiting precision and slowing
your path to modern retailing.

The PROS solution is different. It determines the
optimal price as part of the revenue decision, not
after. Using demand signals, price elasticity, and
market context, it ensures every price reflects
true customer value, not just class availability.

PROS Continuous Pricing is built to:

Separate pricing from class constraints while maintaining compatibility.
Optimize first, then map to legacy systems for consumption.
Enable a gradual, non-disruptive transition to class-free dynamic pricing.

This approach delivers measurable revenue impact
today while building a scalable foundation for modern retailing. It’s not about replacing systems overnight. It’s about unlocking revenue now while enabling transformation at your pace.