PROS Offer Marketing is built to take a traveler from their first search all the way to a completed booking. This 2-hour workshop shows your team exactly how that works in practice and where there’s room to get more out of it. You’ll get a single, end-to-end view of the Offer Marketing suite: how SEO/GEO-optimized landing pages (airTRFX) and embeddable booking widgets (airModules) work together to convert traffic; how automated promotions and multi-language campaign tools (airSEM) drive that traffic in; and how real-time price publishing (airWire) feeds live fares across paid search, social, display, and email, all pointing back to the same landing pages. Through live product demos and real customer examples, you’ll leave with a clear picture of how each product contributes to the full customer journey, where the biggest opportunities lie, and where there’s untapped value in your current setup. The session closes with open Q&A and a discussion of next steps for your account.