Introducing AI Agents for Marketers_ Transforming Marketing Productivity in airTRFX Control

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

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Tiffany Medina, a group product manager at PROS, presents a detailed walkthrough of the AI agents launched within the Air Traffic Control platform. The presentation covers five core agents: a chatbot agent for guidance and troubleshooting, three creation agents (interlinking, dynamic price air module, and widget creation), and a module translation agent for localization. Medina outlines a five-step workflow consisting of discovery, creation, refinement, localization, and measurement. The session includes live demonstrations of how these agents generate drafts for various modules, such as travel itineraries and pricing modules, and emphasizes the importance of human review before publishing. Additionally, the presentation provides a product roadmap, including upcoming features like background workflows, a custom page generation agent, and conversational editing for widgets.

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