Forrester Consulting study commissioned by PROS, May 2023.
Results are for a composite organization representative of interviewed customers.
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400% ROI over three years with a payback period of less than 9 months for the composite organization.
Incremental revenue increase of 3 percentage points worth $2.8 million to the composite organization.
Profit margin increase of 0.75 percentage points worth $7.2 million to the composite organization.