How PROS delivers for medical device and healthcare providers

Our advanced AI delivers results to the world’s top medical device and healthcare brands - making it the industry's Best-kept Secret for Profitable GrowthTM.


Using the PROS AI-powered platform, one healthcare customer achieved a 20% revenue increase and treated more patients faster.*


PROS helped this medical device customer increase profitable growth with a $40M uplift in revenue.*


price points

With PROS AI-powered pricing, McKesson was able to provide customer-specific pricing for 2.5 billion possible buying combinations.

*Why the secrecy? PROS is The CFO’s Best-Kept Secret for Profitable Growth™, and some customers prefer to remain anonymous so they can protect their competitive advantage — but we can let you in on some of their secrets if you promise not to tell.

Trusted by the best in the business

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Customer success stories

How a healthcare system achieved a 20% revenue increase and treated more patients faster with PROS

How PROS helped this medical device company increase profitable growth with a $40M uplift in revenue

How this medical devices manufacturer leaned on PROS and their partners to digitally transform

What can the PROS Platform do for you?

Deliver the right price, for the right buyer, at the right time

In this industry, many group purchasing decisions are made just once, but have ramifications for years to come. That’s why it is imperative for you to provide the right price, at the right time, for the right buyer.

Provide a frictionless buying experience

Rather than building a series of unintegrated tools, PROS provides a single, dynamic, scalable, AI-powered platform. That’s how medical device and healthcare companies are delivering instant, personalized offers with personalized prices – and the frictionless online and offline buying experience customers expect.

Accelerate quote turnaround times

Learn how PROS empowers sales organizations to deliver value from the moment the quoting process begins, all the way through the entirety of the customer relationship.

Transform your pricing process while delivering an excellent ROI

Learn how our solutions delivered a 400% ROI. One director of pricing at a healthcare company explained what it was like before PROS: “We are selling about 2,500 different services… In the best-case scenario, each pricing spreadsheet probably covered a hundred products, but there were lots of things that a representative would have difficulty pricing.”

PROS: The strategic partner for profitable growth

Our AI-powered Pricing and Quoting solutions have helped medical device and healthcare providers around the globe accelerate speed to market, improve efficiency, and increase win rates.

Latest resources for medical devices & healthcare

Medical Technology Industry Brief

Read about how MedTech companies can pursue new market opportunities to grow market share, sales, and profit.

Spire Healthcare: Pricing at Speed and Scale with PROS

PROS AI-powered pricing has streamlined pricing processes at Spire Healthcare. Watch this video to learn how they aligned pricing and sales, uncovered revenue, and created one central source of pricing truth.

Medical Technology Executive Brief

Learn how PROS enables MedTech companies to formulate and execute winning quotes and contracts, take control of revenue, automate the lifecycle, and identify and correct profit leakage.

OUTCOMES | Customer ROI Study

Yet another software vendor telling you how they will deliver ROI so you can make a business case to your CFO … or is it?

Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical.

Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.” In Texas, your word is your bond, and whether you like it or not, you’re always going to hear the truth from us.

Secondly, these aren’t our numbers. We went to 131 of our customers and asked them to share the numbers that they are using internally to report on the effectiveness of the PROS Profit & Revenue Optimization Platform. They submitted more than 400 data files to us, and we put team of data scientists to work to make sure it was as clean and truthful as possible — eliminating duplicates, unnecessary fields, and any outliers. 

The results are pretty amazing. It’s our way of saying, “Hey, we’re here for you. And we’re darn good at what we do.”

Awards and recognition

Forrester Wave

Total Economic Impact™

Named a Leader by Gartner in the 2022 Magic Quadrant for Configure Price and Quote (CPQ) Application Suites

Identified as a top-3 vendor in supporting configuration for complex manufacturing by Gartner in the Critical Capabilities Report

Named a Leader in the 2021 IDC MarketScape: Worldwide B2B Price Optimization and Management Applications category

2022 AI Breakthrough Award

2022 MarTech Breakthrough Award