Industrial Distribution

How PROS delivers for distributors

In our 35 years of operation, we’ve delivered transformative results for some of the world’s leading distribution companies.


One leading global wholesale distributor of security, AV, and low-voltage products realized $377,732 in the first month from automating their sales processes.*



A Fortune 500 distributor who forecasted a 50-basis-point margin decrease due to inflation actually saw a 120-point growth.*


A multibillion-dollar metalworking distributor went from falling $4M short of monthly target revenue to generating $4M above target revenue with PROS.*

*Why the secrecy? PROS is The CFO’s Best-Kept Secret for Profitable Growth™, and some customers prefer to remain anonymous so they can protect their competitive advantage.

Trusted by the best in the business

Customer success stories

Overcoming distribution margin woes: an AI-powered pricing transformation story

Don't hit the limits on Excel: Price Management with PROS

Outperform LIVE! Illuminating Crescent Electric's Pricing Processes

Why should you consider transforming your
pricing and selling practices?

A B2C-like buyer experience

Offer B2B buyers a B2C-like purchasing experience across sales channels with fast and transparent service that boosts customer satisfaction and helps increase their lifetime value.

Real-time dynamic pricing

Leverage AI and machine learning (ML) to calculate, update, and manage price lists for up to thousands of SKUs. Put your most profitable price forward and automatically adjust to real-time inventory counts, fuel costs, and other external factors that can chip away at margins.

Streamlined end-to-end selling processes

Get quotes out the door quickly with automated quoting, agreements, and contracting. Send opportunity insights to sales reps with AI-powered pricing guidance and reduce sales cycles with preapproved prices.

Reduced margin leakage

Keep tabs on fluctuating materials costs, eliminate overdiscounting, introduce new revenue streams, and maintain competitive market pricing to improve win rates and grow profits.

The link between technology and profits

In distribution, sales processes have been slow to adapt to digital transformation. The result is razor-thin margins, missed revenue opportunities, long quote turnarounds, and an inability to move with a consistently fluctuating market.


By 2024, 35% of businesses that build innovative algorithms to glean intelligence from unique data sets will deliver successful, new product offerings and pricing models, and tap new customer segments.1


Distributors who embark on end-to-end pricing transformations can expand earnings by up to 50% with modest or negligible impact on volume.1



“Distributors that understand the importance of pricing and have invested in a best-in-class pricing organization have seen margin uplifts of 200 to 500 basis points.”2

1 IDC Future. Scape: Worldwide Future of Digital Innovation 2023 Predictions | 2 Pricing: Distributors’ most powerful value-creation lever | McKinsey

PROS: The strategic partner for profitable growth

Our AI-powered Pricing and Quoting solutions have helped distributors around the globe accelerate speed to market, improve efficiency, and increase win rates.

Latest resources for industrial distribution

Tales from the CFO: Distribution

Discover how PROS AI-Powered pricing and quoting drives profitable growth for the industrial distribution industry.

Farmington Consulting Group Report: How Distributors Can Maximize Their Digital Investment

This report by Farmington Consulting Group covers eight specific digital areas distributors can invest in and highlights PROS Price Optimization and Management solution on page 9

The PROS Platform for the Distribution Industry

The Solutions Brief for Distribution explains how PROS enables distributors to address the challenges of their end-to-end sales process to deliver a better user experience, boost margins and increase revenue.

OUTCOMES | Customer ROI Study

Yet another software vendor telling you how they will deliver ROI so you can make a business case to your CFO … or is it?

Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical.

Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.” In Texas, your word is your bond, and whether you like it or not, you’re always going to hear the truth from us.

Secondly, these aren’t our numbers. We went to 131 of our customers and asked them to share the numbers that they are using internally to report on the effectiveness of the PROS Profit & Revenue Optimization Platform. They submitted more than 400 data files to us, and we put team of data scientists to work to make sure it was as clean and truthful as possible — eliminating duplicates, unnecessary fields, and any outliers. 

The results are pretty amazing. It’s our way of saying, “Hey, we’re here for you. And we’re darn good at what we do.”

Awards and recognition

Forrester Wave

Total Economic Impact™

Named a Leader by Gartner in the 2022 Magic Quadrant for Configure Price and Quote (CPQ) Application Suites

Identified as a top-3 vendor in supporting configuration for complex manufacturing by Gartner in the Critical Capabilities Report

Named a Leader in the 2021 IDC MarketScape: Worldwide B2B Price Optimization and Management Applications category

2022 AI Breakthrough Award

2022 MarTech Breakthrough Award