How PROS delivers for the technology industry

In our 35 years of operations, we’ve delivered transformative results for some of the world's leading technology companies.


With a more efficient and accelerated quoting process provided by PROS, the automatic approval rate of quotes increased from 10% to 80% and enabled a fortune 50 multinational tech company to achieve a $400M increase in incremental revenue.*


A telecommunications company reduced product launch time from 8-24 weeks to 2-8 weeks, a 75% decrease in time to launch.*

*Why the secrecy? PROS is The CFO’s Best-Kept Secret for Profitable Growth™, and some customers prefer to remain anonymous so they can protect their competitive advantage — but we can let you in on some of their secrets if you promise not to tell.

Trusted by the best in the business

Customer success stories

HP Grows Margin and Revenue with PROS Science

Don't hit the limits on Excel: Price Management with PROS

HP: Before & After Implementing PROS Pricing Solutions

What can the PROS Platform do for you?

Transform your pricing

Whether you are tasked managing thousands of SKUs, an eCommerce platform, or subscription revenue, Excel cannot keep up. Utilize the AI-powered Platform to keep real-time data easily accessible to get the right price, at the right time, for the right customer.

Support a frictionless buying experience

Rather than building a series of unintegrated tools, PROS created a single platform that therefore delivers insights about trends in technology buyer behavior and needs, and the technology market, consistently and clearly to every stakeholder and across every platform and function. This uniquely powers the agility, scale, and consistency that global tech businesses need.

Spark a successful sales strategy

Transformation of the sales process should be founded on insights from AI, delivered across engagement channels to shape the overall customer experience and establish meaningful differentiated value. With AI-powered platforms, businesses can manage, evaluate, and extract insights from huge, complex datasets.

Sustain growth and increase profitability

How do you sustain business growth and profitability, while also increasing revenue and margin for both commodity and cutting-edge new products? By leveraging AI-based, dynamic insight, pricing, and selling solutions, technology companies have the ability to improve growth, profitability, revenue and margin.

PROS: The strategic partner for profitable growth

Our AI-powered Pricing and Quoting solutions have helped technology companies around the globe accelerate speed to market, improve efficiency, and increase win rates.

Latest resources for technology

The PROS Platform for the High-Tech Industry

This brief explains how PROS enables Software, Hardware, and High-Tech Manufacturers to address the challenges of their end-to-end sales process in order to deliver a better customer experience.

Microsoft + PROS 'Tech 4 Tech' Webinar

In this roundtable discussion purposefully crafted for leaders in the High-Tech industry, Microsoft and PROS discuss leading challenges this industry is facing and how market-leaders are gobbling up market share by winning deals faster and driving profitable growth with payouts in under a year... and in some instances, as quickly as 2 weeks.

Rethinking Pricing, Revenue, and Profits in the Technology Industry

The Industry Brief for the Technology industry provides an overview of the state of the industry and introduces a framework guaranteed to drive rapid growth and profitability.

OUTCOMES | Customer ROI Study

Yet another software vendor telling you how they will deliver ROI so you can make a business case to your CFO … or is it?

Software vendors love to make ROI claims. But CFOs (and many other buyers) have become skeptical.

Well, here we go — making our own ROI claims. But before you roll your eyes, give us a chance to tell you why you should pay attention to this one. First of all, we’re Texans, and if you know anything about the Lone Star state, you should know that we don’t like people who are “all hat and no cattle.” In Texas, your word is your bond, and whether you like it or not, you’re always going to hear the truth from us.

Secondly, these aren’t our numbers. We went to 131 of our customers and asked them to share the numbers that they are using internally to report on the effectiveness of the PROS Profit & Revenue Optimization Platform. They submitted more than 400 data files to us, and we put team of data scientists to work to make sure it was as clean and truthful as possible — eliminating duplicates, unnecessary fields, and any outliers. 

The results are pretty amazing. It’s our way of saying, “Hey, we’re here for you. And we’re darn good at what we do.”

Awards and recognition

Forrester Wave

Total Economic Impact™

Named a Leader by Gartner in the 2022 Magic Quadrant for Configure Price and Quote (CPQ) Application Suites

Identified as a top-3 vendor in supporting configuration for complex manufacturing by Gartner in the Critical Capabilities Report

Named a Leader in the 2021 IDC MarketScape: Worldwide B2B Price Optimization and Management Applications category

2022 AI Breakthrough Award

2022 MarTech Breakthrough Award