“This recognition reflects our deep commitment to delivering AI-powered solutions that help customers drive profitable growth, streamline sales operations and unlock real-time insights,” said Dan Sincavage, SVP, Global Alliances, PROS. “Our collaboration with Microsoft continues to empower global enterprises with transformative technology that redefines what’s possible in intelligent commerce.”
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PROS is a customer, vendor, and technology development partner of Microsoft. We have a strategic partnership that strengthens the PROS value proposition of automating companies’ end-to-end profit and revenue optimization motions. PROS plays an important role in Microsoft’s overall business strategy.
PROS offers the only transactable and Microsoft Azure Commitment Contract (MACC)-eligible solutions for Configure Price Quote, Price Optimization and Management, Revenue Management, Group Sales, and Real-Time Dynamic Pricing solutions available on AppSource and Azure Marketplace. These PROS solutions run exclusively on Microsoft Azure to ensure our SaaS offerings are highly scalable, globally available and always secure.
As a result, PROS and Microsoft have successfully tapped into multi-billion-dollar markets, created new market opportunities within and beyond its joint customer base and transformed industries as they make their digital transformation initiatives a reality.
“We are proud to receive the Innovator award in the PROS Outperformer Customer Awards. Over our 37-year partnership, Lufthansa Group and PROS have co-innovated advanced solutions that have transformed revenue management and pricing across our network. From AI-powered pricing and real-time offer optimization to next-generation demand forecasting, these innovations have driven efficiency, alignment, and measurable impact. As we advance with initiatives like Request Specific Pricing and Dynamic Ancillary Pricing, PROS remains a trusted partner in our journey toward smarter, AI and data-driven aviation,”
