Saudia Airlines, founded in 1945, is the national carrier of the Kingdom of Saudi Arabia and a member of the SkyTeam alliance. Saudia Airlines is playing a central role in supporting the Kingdom’s Vision 2030 and the mission to become a global tourism destination. Known as the “Wings of Vision 2030,” the airline is focused on connecting the world to Saudi Arabia.
“Eighty years ago, Saudia’s mission as the national flag carrier was to take Saudis to the rest of the world,” said Saudia Group Chief Marketing Officer Khaled Tash. “Today that mission has shifted. It’s now about bringing the world to Saudi.”
Delivering on that vision required more than expanding routes. It called for a transformation of the airline’s revenue management capabilities to better anticipate demand, optimize its network, and support future customer-centric pricing.
As a returning PROS customer, Saudia partnered with PROS to modernize its revenue management platform, strengthen commercial performance, and build the foundation for future dynamic pricing.
Building a Foundation for Commercial Transformation
As one of the Middle East’s largest network airlines, Saudia recognized that its legacy leg-based revenue management system could no longer support its long-term commercial ambitions.
Forecast accuracy consistently fell short of the airline’s expectations, requiring analysts to frequently supplement system recommendations with manual inventory adjustments based on their market expertise. Without confidence in the forecasts, decision-making became increasingly manual, making it difficult to respond quickly to changing demand and competitive market conditions.
Saudia needed a modern revenue management platform capable of delivering the precision, scalability, and intelligence necessary to support its evolving business strategy.
Modernizing Revenue Management with PROS
Following the implementation of PROS Revenue Management in 2024, Saudia quickly shifted from reactive decision-making to a data-driven revenue management approach powered by advanced forecasting and optimization science.
With more accurate forecasting and network optimization capabilities, analysts gained greater confidence in system recommendations and were better equipped to respond to changing market conditions, seasonal demand fluctuations, and competitive actions.
PROS worked alongside Saudia to optimize day-to-day revenue management processes, establish clear operating best practices, and redefine analyst workflows to maximize the value of the new platform.
Becoming a True Origin & Destination Carrier
A key milestone of working with PROS was the successful transition from a traditional leg-based revenue management model to a network-wide Origin & Destination (O&D) approach.
“This fundamentally changed how inventory decisions are made,” says Moataz Motanik, Chief Specialist, Revenue Management Systems & Reporting, Saudia
“We were able to optimize complete passenger journeys rather than individual flight legs, balance demand more effectively across our network, and maximize revenue opportunities to make more informed commercial decisions.”
To further strengthen its commercial capabilities, Saudia also implemented PROS Elasticity Forecast and Optimization, establishing the foundation for more customer-centric pricing and future dynamic pricing initiatives.
Together, these capabilities enhanced forecasting, inventory optimization, and pricing decisions while positioning the airline for continued innovation in modern airline retailing.
Delivering Measurable Business Results
By aligning people, processes, and technology, Saudia achieve significant commercial improvements:
- Forecast accuracy increased to more than 95%, compared with less than 20% previously.
- The airline achieved double-digit year-over-year improvements in both RASK and yield.
- Overall revenue increased by approximately 2% year over year.
- Analysts and leadership developed renewed confidence in the revenue management system and its recommendations.
Accelerating Innovation Through Partnership
Beyond technology, Saudia’s transformation was driven by a close strategic partnership with PROS. Executive sponsorship, agile governance, and close collaboration between both teams enabled one of the fastest implementations of PROS Elasticity Forecast and Optimization in company history, completed in approximately three months.
Even after the implementation, PROS continued working alongside Saudia through a structured multi-month adoption program designed to maximize business value. Extensive training, tailored coaching, regular business reviews, and one-on-one sessions with analysts helped drive adoption across the organization.
By working directly with analysts and observing real business scenarios, the PROS team developed a deep understanding of Saudia’s unique commercial environment. Continuous feedback and collaborative problem-solving enabled both teams to refine forecasting approaches, optimize system usage, and identify new opportunities for improvement.
Through its strategic partnership with PROS, Saudia has modernized revenue management, strengthened commercial performance, and established the foundation for customer-centric pricing, dynamic offers, and future retail innovation.
Start Outperforming with PROS Today
Whatever the size or complexity of your airline’s business transformation, PROS can help you succeed with innovative solutions that provide the flexibility and agility needed in today’s changing market dynamics.
As this story underscores, we’re here to help you every step of the way—from versatile configuration to extensive analyst training to full adoption and buy-in across your organization.