Best-in-class forecasting and AI-powered group sales capabilities chief among deciding factors as Saudia strives to improve profitability in 2024
Here at PROS, we love welcoming new customers and helping them to achieve their revenue and profitability goals. Today, we are excited to announce that Saudia, the national flag carrier of the Kingdom of Saudi Arabia, has selected PROS Revenue Management (RM) Advantage and Group Sales Optimizer to enhance its revenue management capabilities and drive business growth. The PROS solutions feature enhanced demand forecasting and optimization, as well as science-based dynamic pricing capabilities, designed to help Saudia make more informed pricing decisions and ensuring optimal, competitive pricing strategies to maximize revenue.
Saudia conducted an extensive evaluation of various solutions in the market and ultimately selected PROS for its superior artificial intelligence (AI) and forecasting capabilities. The decision was fueled by PROS innovative science-based dynamic pricing capabilities specifically calibrated to current market conditions for both individual passengers and group sales, positioning Saudia to stay ahead in the competitive aviation landscape.
PROS Revenue Management Advantage features the most advanced RM forecasting methodology in the market, based on aggregate booking patterns, historical booking trends, and market influences. With intuitive workflows and comprehensive inventory controls and decision support, analysts can quickly and easily deploy RM and pricing strategies proven to deliver between 1-4% revenue increase over other RM solutions. PROS Group Sales Optimizer features the only science-based dynamic pricing capability for group bookings. By factoring in real-time data, Saudia can provide instant, accurate, competitive, and revenue-optimal group quotes in real-time, increasing group booking revenue and customer satisfaction.
