PROS Resources

Enmanuel Tirado

Confirmed: ChatGPT Is a Higher-Intent Channel Than Google (For Airlines)

Does ChatGPT drive more qualified traffic than Google? A new study of 80 airlines says yes, revealing a substantially higher booking intent. Read the analysis.

Airline RetailingBlog

Mentioned but Unlinked: How ChatGPT Diverts Airline Clicks

ChatGPT often mentions airlines but links elsewhere, potentially costing them valuable referral traffic. Our data reveals a systemic mismatch in citation behavior.

Airline RetailingBlog

ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Explore how ChatGPT flight search is reshaping airline SEO. Learn key sourcing differences from Google and how to optimize flight pages for AI-driven visibility.

Airline RetailingBlog

The Indexing of Google Flights: The Empire Strikes Back – Part II

Explore how Google Flights' indexing impacts airlines, OTAs, and flight aggregators. Learn strategies to maintain strong SEO rankings in a competitive search landscape.

Blog

The Indexing of Google Flights: The Empire Strikes Back – Part I

Discover how Google Flights indexes airline ticket prices and the implications for pricing strategies in the travel industry. Learn key insights on data transparency.

Blog