PROS Resources

Enmanuel Tirado

Confirmed: ChatGPT Is a Higher-Intent Channel Than Google (For Airlines)

Does ChatGPT drive more qualified traffic than Google? A new study of 80 airlines says yes, revealing a substantially higher booking intent. Read the analysis.

Airline RetailingBlog

Mentioned but Unlinked: How ChatGPT Diverts Airline Clicks

New research shows how ChatGPT mentions airlines but links elsewhere, diverting high-intent flight search traffic and impacting direct airline visibility.

Airline RetailingBlog

ChatGPT vs. Google: Decoding URL Sourcing for Flight Searches

Learn how ChatGPT and Google source flight search URLs differently and what it means for airline SEO, visibility, and AI-driven flight discovery.

Airline RetailingBlog

The Indexing of Google Flights: The Empire Strikes Back – Part II

Analyze how Google Flights indexing impacts airline SEO, OTAs, and flight aggregators, and explore strategies airlines use to maintain search visibility in competitive markets.

Blog

The Indexing of Google Flights: The Empire Strikes Back – Part I

Examine how Google Flights indexing affects airline SEO, OTA visibility, and organic traffic performance in competitive flight search markets.

Blog