Craig Zawada

Craig Zawada is the Chief Visionary Officer at PROS. A widely published author, Zawada is perhaps best well known for co-authoring The Price Advantage, which has been recognized as one of the most pragmatic books available on pricing strategy. Prior to joining PROS, he was a partner and leader in the Marketing and Sales Practice at McKinsey & Company.

14 days ago
Navigating the Escalating Trade War: Advanced Pricing Strategies

Navigate escalating trade tensions with AI-driven pricing. Learn how PROS Smart Price Optimization and Management helps businesses stay agile, protect margins and turn chaos into opportunity.

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23 days ago
Pricing in an Uncertain World: How Walmart’s Caution Signals a Shift for B2B Spending and Strategies

Walmart’s cautious forecast signals broader economic shifts. Learn how inflation, tariffs & B2B pricing strategies are evolving in an uncertain market. Read more.

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about 1 month ago
Navigating Tariff Increases: How to Future-Proof Your Pricing Strategy

Tariffs can disrupt pricing strategies, but businesses that embrace dynamic pricing and data-driven decisions can stay ahead. Here’s how.

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The AI Price Advantage: Unlocking Pricing Efficiency with AI

Learn how AI-powered dynamic pricing can enhance customer experience, optimize market adjustments, and uncover hidden pricing opportunities.

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Moving the Decimal: The Evolution of Pricing in B2B

Read about the history and evolution of pricing, B2B selling behavior, including recent changes in buyer expectations and how they impact a company’s pricing capabilities.

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Dynamic Pricing: A Powerful, but Often Misunderstood Pricing Strategy

Discover the nuances of dynamic pricing, a powerful yet often misunderstood strategy. Uncover myths, benefits, and how it can expand your market and drive better customer experiences.

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about 1 year ago
Unlocking Pricing Efficiency with AI

Uncover the root causes of pricing inefficiencies in businesses. Learn how advanced AI pricing technologies offer solutions for streamlined and profitable pricing processes.

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about 2 years ago
5 Tips for Managing Pricing Amidst Inflation

In this blog, learn five actionable steps your company can take to adapt your pricing strategy to an inflation environment.

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Pricing Software and the Chief Sales Officer

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