Katharina Warzel

Katharina Warzel, Senior Manager of Data Analytics at PROS, excels in blending analytical and creative skills in marketing technology. Beginning her data innovation journey at EveryMundo, now part of PROS, she leads in data collection, quality management, and product management. Known for her strong leadership, coaching, and cross-cultural communication, Katharina drives impactful data analytics projects. Beyond work, she's a passionate traveler, yoga enthusiast, and volunteer, sharing her data analytics wisdom through speaking engagements to inspire effective data use in business.

over 7 years ago
Dynamic Price Insertion Using Google Display Remarketing for Airlines

Google display remarketing for airlines is a simple advertising strategy to help airlines increase ad performance. Implement dynamic ads today!

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over 8 years ago
How to Use Bayesian Inference In A/B Testing

Katharina Warzel describes Bayesian Inference in terms of A/B testing. She guides you through its application and shows you how to interpret results.

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