Victoria Dreharova

Victoria Dreharova, Senior Product Marketing Manager at PROS, leads the go-to-market strategy for PROS B2B solutions. Victoria is a marketing professional with strong international B2B background and more than fifteen years of industry experience in Financial services, Technology and Utilities. She is passionate about omnichannel customer experiences and understanding how digital innovations impact business models and drive pricing and selling efficiency.

14 days ago
SAP S/4HANA Migration: How PROS Helps Businesses Avoid Disruption and Get the Most from Their Data

Discover how PROS supports a smooth migration to SAP S/4HANA, helping businesses optimize data, reduce disruption, and drive profitable growth.

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4 months ago
Modernizing B2B Buying and Quoting in Distribution

Discover how modern B2B buying, quoting, and distribution are transformed by a collaborative digital environment. Enhance efficiency, communication, and customer satisfaction with innovative solutions

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Initiate Strategic Business Transformation with AI

Discover how AI drives digital transformation by optimizing processes, predicting trends, and enhancing customer experiences. Learn why AI is essential for businesses to stay competitive in a dynamic

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over 2 years ago
How to Drive Outstanding Customer Experiences with Dynamic Pricing

Learn how dynamic pricing empowers B2B organizations to grow their eCommerce business and to serve buyers with agility and consistency across all sales channels.

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Part 3: Pricing for Survival or Pricing for Success?

Discover how AI can enhance your eCommerce and digital transformation strategies. Learn about key innovations and AI-driven strategies for dynamic pricing in the digital age.

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Part 2: Pricing for Survival or Pricing for Success?

As data volumes grow, businesses struggle to manage and analyze information for strategic decisions. Learn how pricing technology can drive better decisions, optimize performance, and boost profitabil

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Part 1: Pricing for Survival or Pricing for Success?

Forget traditional methods of managing pricing! Learn how by relying on advanced pricing capabilities you gain better control of your dynamic price strategies, designed for digital commerce success.

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