Watch this video to learn how airBaltic’s decade-old partnership with PROS has enabled the airline to efficiently deploy a fully airline-led offer creation strategy. From improving the digital flight shopping experience on their website, to boosting ancillary revenue with merchandising and dynamic ancillary pricing, the airline is leading the market with the latest advancement in airline eCommerce.
Video Highlights:
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02:50 – The flexibility in ancillary retailing airBaltic achieved with PROS Merchandising
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04:34 – How airBaltic chose to introduce AI for ancillary optimization
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05:46 – How the airline implemented PROS Dynamic Ancillary Solution (DAP)
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07:15 – The results airBaltic witnessed with PROS DAP: 6% increase in passenger revenue