Optimize Airline Ancillary Revenue with Merchandising and Bundling
Passengers want personalization and they want it from any device. Know your traveler, understand their journey and upsell for big ancillary revenue boosts at any point.
Optimize ancillary revenue and deliver a personalized, omnichannel retail experience
From extra baggage to extra legroom seats. From economy to business to first class. Accelerate ancillary revenues and increase conversion using rich content for a superior shopping experience across direct and NDC airline distribution channels.
The airline industry is rapidly changing to meet new customer expectations. By offering lower airfare ticket prices, airlines can attract a wide market of budget travelers to stimulate demand. They can turn a profit by charging additional fees for ancillary services, such as checking luggage, seat reservation, on-demand entertainment, and in-flight food. Optimizing ancillary revenue is vital for airlines looking to recover financially, beat competitor ticket prices while also increasing their bottom line.
To stay competitive and increase ancillary revenue, airlines must differentiate their online and mobile experience from start to finish
Optimize offers and provide a custom experience for diverse travelers by mastering ancillary merchandising and bundling. Increasing ancillary revenue starts with understanding your customers. Using data-backed insights and machine learning airlines can learn from customer purchasing behavior and recommend dynamic offers and prices to customer segments.
Comprehensive Services and Bundles Management
Powerful merchandising capabilities help you design offers with ancillaries and gain limitless opportunity to experiment. Now you can create ancillary offers based on market, fares, flight, passenger type or service demand. Customize further by applying discounts, offering promo plans and limited bundles to match market context.
- Differentiate offers with multiple rich content options.
- Price dynamically according to purchase context.
- Bundle and personalize offers to passenger profile.
- NDC compliance across channels.
- Compatibility with ATPCO Fares & Services.
PROS Airline Ancillary Revenue Optimization is Built on AI
Imagine a smart-science sixth sense into a flyer’s willingness-to-pay. Imagine perfecting your offers through real data to upsell, cross-sell and intelligently offer à la carte services and bundles. Lay the foundations of a profitable ancillary strategy, powered by science.
- Deliver the future of airline shopping today, fueled by artificial intelligence.
- Equip your airline to enter the digital economy fully optimized as a dynamic retailer.
- Ensure your airline can capitalize on every new channel by intelligently shaping offers.
- Build unprecedented customer loyalty by scientifically intuiting who flies and what they want.
One Trillion Transactions a Year
The PROS Cloud is delivered globally under a Software-as-a-Service (SaaS) model hosted on Microsoft Azure. Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical application, including disaster recovery centers.
The PROS Cloud and Security
Compliant with GDPR, SSAE16 SOC 2 Type 2, ISO 27001 and Cloud Security Alliance’s Cloud Control Matrix.
Built to Scale
Configured with elasticity to meet your performance requirements, architected for high availability.
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.
Airline Merchandising is part of the PROS Platform,
a unified SaaS solution at the heart of driving transformative selling experiences.
Businesses today rely on the PROS Platform to deliver personalized offer recommendations to their buyers, through all possible sales channels, resulting in greater sales at higher margins.
Learn how you can make every buying experience more personalized and every transaction more profitable.Explore the Platform
Looking for the PROS Platform for Airlines? See it here