PROS Merchandising: Airline Ancillary Revenue Optimization

Passengers want personalization and they want it from any device. Know your traveler, understand their journey and upsell for big ancillary revenue boosts at any point.


Launch the Total Travel Experience

PROS Merchandising: Optimize ancillary revenue and deliver a personalized, omnichannel purchasing experience

From extra baggage to extra legroom seats. From economy to business to first class. Accelerate ancillary revenues and increase conversion using rich content for a superior shopping experience across direct and NDC airline distribution channels.

The airline industry is rapidly changing to meet customer demands. By offering lower airfare ticket prices, airlines can attract a wide market of budget travelers. They can turn a profit by charging additional fees for ancillary services, such as checking luggage, on-demand movies and videos, and in-flight food. Optimizing ancillary revenue is vital for airlines looking to beat competitor ticket prices while also increasing their bottom line.

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To stay competitive and increase ancillary revenue, airlines must differentiate their online and mobile experience from start to finish

PROS Merchandising gives you the power to provide a custom experience for diverse travelers. Increasing ancillary revenue starts with learning your customers. Using data-backed insights and machine learning allows PROS offer optimization software to learn from customer purchasing experiences and recommend dynamic offers and prices to each customer.

Comprehensive Services and Bundles Management

PROS hands you the tools to design offers with ancillaries and limitless opportunity to experiment. Now you can control conditions based on market, fares, flight, passenger type or service demand. Customize further by applying discounts, offering promo plans and limited bundles to match market context.

  • Power a unique customer experience with rich content.
  • Price dynamically according to purchase context.
  • Bundle and personalize offers to passenger profile.
  • NDC compliance across channels.
  • Compatibility with ATPCO Fares & Services.

PROS Airline Ancillary Revenue Optimization is Built on AI: Laying the Foundation for a Profitable Future

Imagine a smart-science sixth sense into a flyer’s willingness-to-pay. Imagine perfecting your offers through real data to upsell, cross-sell and intelligently offer à la carte services and bundles. Imagine no more shots in the dark, no more crossed fingers.

  • Deliver the future of airline shopping today, fueled by artificial intelligence.
  • Equip your airline to enter the digital economy fully optimized as a dynamic retailer.
  • Ensure your airline can capitalize on every new channel by intelligently shaping offers.
  • Build unprecedented customer loyalty by scientifically intuiting who flies and what they want.
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Seamlessly Integrated
Integrated to work within heavily customized enterprise business systems, such as ERPs and CRMs.


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