airBaltic: Driving Revenue and Improving the Customer Digital Experience with PROS

  • Created: June 26, 2024
  • - Updated: February 9, 2026
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.


Watch this video to learn how airBaltic’s decade-old partnership with PROS has enabled the airline to efficiently deploy a fully airline-led offer creation strategy. From improving the digital flight shopping experience on their website, to boosting ancillary revenue with merchandising and dynamic ancillary pricing, the airline is leading the market with the latest advancement in airline eCommerce. 

Video Highlights: 

  • 00:13 – How airBaltic solved the challenges of fast, accurate, and real-time flight shopping on their website
  • 02:13 – The outcomes the eCommerce team was able to witness using PROS Shopping  

  • 02:50 – The flexibility in ancillary retailing airBaltic achieved with PROS Merchandising 

  • 04:34 – How airBaltic chose to introduce AI for ancillary optimization 

  • 07:15 – The results airBaltic witnessed with PROS DAP: 6% increase in passenger revenue 

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