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How airBaltic Uses AI to Dynamically Price Seats During Flight Booking

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Advanced seat assignment purchase is one of the leading ancillary revenue streams for airlines. Watch this demo video to see how airBaltic dynamically prices seats in real-time on airBaltic.com using PROS AI-powered Dynamic Ancillary Pricing solution. Leveraging reinforcement learning and efficient price exploration the AI tool captures price sensitivity better and faster, helping airBaltic drive additional 6% revenue per passenger.

Read airBaltic’s success story on using AI to optimize ancillary pricing here.

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