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How airBaltic Uses AI to Dynamically Price Seats During Flight Booking

Advanced seat assignment purchase is one of the leading ancillary revenue streams for airlines. Watch this demo video to see how airBaltic dynamically prices seats in real-time on using PROS AI-powered Dynamic Ancillary Pricing solution. Leveraging reinforcement learning and efficient price exploration the AI tool captures price sensitivity better and faster, helping airBaltic drive additional 6% revenue per passenger.

Read airBaltic’s success story on using AI to optimize ancillary pricing here.