Meet Analia Moscoso, Digital Marketing Specialist II and PRO archer! 🏹
Analia helps optimize PROS advertising strategies and reporting, working across social media, paid campaigns, organic content, and analytics to expand and apply her expertise.
Let’s get to know Analia!
Tell us about your journey to PROS.
My digital marketing career began at EveryMundo. When we merged with PROS, I was excited to join a larger organization and bring my expertise to a new team. I was welcomed by incredibly talented and supportive colleagues who were eager to collaborate and share their knowledge, which made it easy to keep doing what I love.
What do you enjoy most about working at PROS?
So many things! I love my team’s adaptability, our drive to improve processes, and our eagerness to take on new projects. I’ve received invaluable advice here and feel like I’m constantly growing, both professionally and personally. And even while working remotely, PROS maintains a strong culture and sense of community, which makes me proud to be part of this company.
Tell us about a cool project you are working on.
Over the past few weeks, I’ve been focused on optimizing how we use the Meta platform, ensuring it’s structured for better performance and long-term scalability. At the same time, I’ve been enhancing our reporting dashboards so they more accurately capture our efforts, provide clear insights, and are easier to share and present across teams.
What do you do outside of work to recharge?
I have a lot of hobbies and love trying new things! Of all my hobbies, the one I’m most passionate about is archery. I practice every weekend and was even part of Pichincha’s national team in the barebow category a couple of years ago. Music also keeps me energized. I sing in two choirs and a band, take voice lessons, and attend classical music concerts as often as I can.
What are you a PRO at? What do your coworkers go to you for?
I’m a PRO at listening, observing, and analyzing before taking action. I like to gather enough information to make solid decisions!
Here at PROS, I’m always available whenever my team needs help with something and I really enjoy collaborating with others! I believe that’s one of my greatest strengths 🙂 Also, I bake the best banana bread in Quito!
What’s the best career advice you’ve ever received?
When I was deciding between medicine and communications/advertising in college, my dad told me, “Choose something you’ve been doing your whole life.” I’d always used creativity in art and music, and that advice helped me see that comms/advertising was the perfect fit. It’s guided me through every big career decision since, reminding me to stay true to myself and do work that makes me happy every day.
Want to join our growing team?
Explore our Life at PROS blog to learn more about our inclusive culture and check out open roles on our careers page.
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