Insights

AI: The Next Evolution in Digital Darwinism

Table of Contents

This is part two of a two-part series. See part one for more insights from PROS Chief AI Strategist, Dr. Michael Wu: Machine Learning: Turning Big Data into Insights.

The COVID-19 Pandemic not only disrupted businesses, but it has also significantly accelerated digital transformation. Companies are adopting advanced digital technologies, such as artificial intelligence (AI) to compete more effectively in this increasingly digital economy, so knowledge of how to leverage AI effectively is crucial for survival. This presentation provides a deep, yet intuitive understanding of what AI entails. We will learn how AI evolved from business intelligence (BI), and how AI fundamentally differs from Machine Learning. How does AI learn, why is it so disruptive? What are the different categories of AI on the market now, and how do they impact businesses? Ultimately, we will examine an example of how an innovative company develops and integrates AI features into their product. The intellectual frameworks in this workshop will enable practitioners and leaders to better leverage AI in the real world.

About the Speaker

Dr. Michael Wu's research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg and other industry giants. Wu believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises.

Other content in this Stream

Using AI to Optimize Prices with Demand Elasticity

Learn how the science behind PROS Guidance is designed to help your business stay competitive with optimized, market-relevant prices designed for all your digital selling and eCommerce initiatives.

Outperform 2020

Your eCommerce Strategy is Accelerating

In this video, Forrester Senior Analyst Joe Cicman explains how B2B buyer expectations have changed and how businesses should adapt.

Outperform 2020

The Pricing Evolution

Maintaining resiliency in today’s dynamic marketplace requires a strategic, adaptable approach to pricing. Nine pricing leaders share perspectives and best practices on pricing with agility.

Outperform 2020

Driving Better Usage and Adoption to Achieve Success

Client success managers at PROS want to ensure success throughout the customer lifecycle. Learn more about how PROS helps you stay on track through your digital transformation.

Outperform 2020

Machine Learning: Turning Big Data into Insights

In part one of a two-part session, Michael Wu, PROS Chief AI Strategist, provides an operational understanding of what machine learning really entails and demystifies the work of data scientists.

Outperform 2020

Winning with Diversity

PROS COO Les Rechan and award-winning journalist Ellen McGirt of Fortune Magazine discuss the power of diversity in business.

Outperform 2020