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AI: The Next Evolution in Digital Darwinism

This is part two of a two-part series. See part one for more insights from PROS Chief AI Strategist, Dr. Michael Wu: Machine Learning: Turning Big Data into Insights.

The COVID-19 Pandemic not only disrupted businesses, but it has also significantly accelerated digital transformation. Companies are adopting advanced digital technologies, such as artificial intelligence (AI) to compete more effectively in this increasingly digital economy, so knowledge of how to leverage AI effectively is crucial for survival. This presentation provides a deep, yet intuitive understanding of what AI entails. We will learn how AI evolved from business intelligence (BI), and how AI fundamentally differs from Machine Learning. How does AI learn, why is it so disruptive? What are the different categories of AI on the market now, and how do they impact businesses? Ultimately, we will examine an example of how an innovative company develops and integrates AI features into their product. The intellectual frameworks in this workshop will enable practitioners and leaders to better leverage AI in the real world.

About the Speaker

Dr. Michael Wu's research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg and other industry giants. Wu believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises.