Technology Investments that Support Sales Reps

Winning in this hyper-competitive market requires that you deliver exceptional customer experiences. However, due to current market conditions, complex sales processes, and an increasing number of decision makers and influencers, the job of a sales rep is more complicated than ever. In this session, an analyst will discuss the challenge facing sales teams and provide insights on technology investments that leaders can make to accelerate sales processes and more importantly sales wins.

About the Speaker

Nicole France is Vice President and Principal Analyst at Constellation focusing on digital marketing, sales effectiveness, and customer experience. Her research examines the interrelationship between sales, marketing, service and customer engagement—and how to make it work effectively. She focuses on the migration path from traditional CRM to next-generation customer relationship strategies. Her work helps both vendors and enterprises to get the most from their investments.

With over twenty years of experience as technology analyst, strategist and marketer, she has a unique perspective on both the trends and the practicalities of effective customer engagement. Throughout her career, she has focused on successfully adopting technology capabilities and the transformative impact they have for customers.

She has worked at Cisco, Equinix, Fujitsu, Gartner, and ITSMA and holds a BA in Political Economy from the University of California, Berkeley.