It’s no secret that SEM is a highly crowded and competitive space. While it takes constant strategy and optimization, when implemented with the right collaboration between Digital Marketing, technology and Revenue Mangement strategies, SEM becomes the most cost-efficient channel to drive direct sales and incremental bookings. Airlines will share their experience on how with EveryMundo technology and integrations of external sources of data, they are only spending in SEM at the right time and at the right price.
