The Importance of a Direct Channel Strategy for Startup Airlines

  • Created: June 19, 2023
  • - Updated: June 5, 2025
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

New travel brands need to establish awareness of their network and offers to compete with more established brands. Learn about the challenges that a new airline face to best position their new, rapidly growing business and how Fare Marketing and direct channel strategies have been key for the success and initial months of operation.

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