If you want to get the most out of pricing, you must understand rebates. If you want to fully leverage your rebates, you must understand pricing. In this session, Enable’s Mark Gilham discuss the intersection of pricing and rebates. He’ll talk about his own experience with how pricing and rebate strategies can work together to drive more profit for your business as well as challenge areas you need to be aware of so that you avoid common pitfalls. You’ll walk away from this session understanding how a good pricing strategy combines with a solid rebate strategy to make your business a commercial success.
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