Companies spend too much time managing pricing tactics and strategies without understanding the why. All pricing should be based on understanding how customers perceive value. When value drives pricing decisions like segmentation and packaging, profits seem to increase overnight. In this fast-moving 30-minute program, you will learn the following:
- How buyers use value and price to make decisions
- How to translate your features into value your customers care about
- How value drives the most profitable Market Segmentation
- How to improve Price Segmentation to capture additional profit
- How to capture more of your buyers' willingness to pay through packaging