Business volatility is here to stay. The world is changing much faster, and so are your competitors. They’re bringing new models to market as quickly as conditions change. They’re constantly updating what they’re selling, how they’re selling, and how they’re packaging and pricing their offerings. To thrive, you need to create the next generations of customer and employee experiences in real-time. This requires continuously learning and adapting. How are costs, currency, and customer demand patterns changing—from moment to moment? Which sales channels and tactics are getting the best results? Doing business in real-time is the best way to optimize your profit and revenue. And now is the time, because for the first time—with digitization, automation, and AI—business in real-time is possible.