What Chess and AI Innovation Can Teach Us About Effective Pricing Strategies

PROS, Inc. is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce.

Abstract:

Supply constraints, inflation, volatile currencies, frequent competitor price adjustments, bundling and unbundling of products: pricing teams are overwhelmed with new data streams and volumes of data that are necessary to make the right pricing decisions to drive profitable growth. Even the most robust segmentations fall victim to data sparsity and relevancy. Join this session to learn how pricing innovation has evolved to dynamic neural network models, and how neural networks revolutionize profit optimization, empowering pricing professionals to make the right adjustments in real-time and across all of sales channels.

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