The Science of Pricing
In the first two parts of our series — “A Modern, Customer-Centric World” & “Leveraging Technology” — industry thought leaders Paul St. Germain (formerly with IBM), author of the brand new NAW report “Facing the Forces of Change”, and PROS Chief Visionary Officer Craig Zawada explored the disruptive forces causing distributors to re-think and re-develop their approach to growth today (If you missed them, please see the on-demand versions of our previous sessions Part 1 & Part 2).
In this third and final part of the series, we will discuss advances in modern commerce including data collection and pricing science. The trend developed in B2C sales is now available for B2B allowing you to identify buying patterns that deliver greater precision and confidence when selling to customers.
Learn how to:
- Drive personalized offers that close deals with terms that satisfy both buyer and seller.
- Accelerate deals, increase win rates and improve customer satisfaction and loyalty.
- Synchronize your pricing strategies across channels in real time and present the right price to the right customer at the right time.