Evolving RM & Pricing Today for the Offers & Orders Era

  • Created: April 22, 2026
  • - Updated: April 22, 2026
PROS Inc.

PROS is a dedicated travel technology company helping airlines outperform with AI-driven retailing and offer management that delivers customer-centric experiences and maximizes revenue performance.

Key Takeaways

  • Airlines must move beyond booking classes to dynamic, offer-based revenue management aligned with the Offers & Orders model.
  • Revenue management is shifting from static controls to continuous, network-wide optimization powered by elasticity-driven forecasting.
  • AI enables incremental revenue through dynamic pricing and ancillary optimization, but requires new operating models to realize full value.

As airlines accelerate toward Modern Airline Retailing, revenue management and pricing teams must move beyond legacy booking structures to operate in a world of dynamic, customer-centric Offers & Orders. This webinar explores how to modernize revenue management with continuous pricing, advanced demand modeling, and integrated offer optimization. Hear from PROS and Avianca on building a scalable foundation for real-time offer decisioning with greater precision and control across the network.

Key Learnings

  • Transition from booking classes to dynamic, offer-based revenue management
  • Improve network-wide decisioning with elasticity-driven forecasting and continuous pricing
  • Capture incremental revenue through more adaptive pricing and ancillary optimization powered by AI

Speakers

Justin Jander
Justin Jander
Senior Director, Product Management
PROS
Suzanne Grimes
Suzanne Grimes
VP, Strategic Consulting
PROS
Esteban Rubio
Esteban Rubio
RM Innovation Manager, Avianca
Santiago Duque Caicedo
Santiago Duque Caicedo
Sr. Specialist RM Innovation, Avianca

 

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