10 Expert Tips on Marketing During the Coronavirus (COVID-19) Crisis
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To help marketers and their business steer through these uncertain times, 11 leading marketers share tips on how to be relevant to customers in this time, how they plan to work through this crisis, and how to keep up the momentum.
Here’s what they had to say:
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3. Refresh Customer Experience (CX) Strategies to Relook at End-to-End Sales Processes
Richard Blatcher, Director of industry marketing & business intelligence, PROS
“COVID-19 has created unprecedented disruption and uncertainty of when things will improve, meaning marketers must pivot their strategy in three crucial ways. Marketers should refresh their customer experience and look at their end-to-end sales processes to ensure they’re able to respond with agility, engage across different sales channels and optimize processes.”