The role of marketing continues to expand and so too does the role of the CMO. Previously, marketers were often siloed within their organization, but the recent workplace changes have driven marketers outside of their silos and enabled them to effect business-wide change, championing customer engagement and retention. CMOs comprehensively influence customer acquisition, retention and revenue generation for a business, all while championing the next level of marketing professionals. And there is a certain skill set that’s required to achieve success at all levels.
In my experience, all successful marketers have these three traits in common: an unrelenting sense of positive curiosity, mental elasticity, and an urgency to adapt to new technologies.