CMO Greatness: Skills for the Modern Marketing Leader

Phil Britt,

According to the CMO Council report (registration required) on the state of marketing, 80% of executives surveyed see the top goal of their marketing departments as to drive revenue and sales growth. More than three-in-five (62%) of survey respondents see the CMO as the “customer experience advocate and champion” in their organization. More than half (54%) view of the CMO’s role as “digital transformation/marketing automation leader.”

So what are the traits that CMOs need to be able to deliver on these growing expectations?

A Curious Nature and Desire to Continually Learn
“All successful marketers I’ve worked with have had an ongoing sense of positive curiosity,” said Katrina Klier, PROS CMO.

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