Press Release

Achieving Automation and Prescriptive Intelligence with Pricing

Oct. 18, 2016

WHAT: Deloitte Tech Trends reports that 50% of technology CIOs describe their core systems as inflexible, unintuitive and insufficient, while only 24% indicate their systems are just fine or strategic. For the inefficient 76%, investments in modernizing business processes are essential to survival in this age of disruption.

A talented team of analysts, armed with database access and Excel models, can cobble together an adequate assessment of customer bases and price attainment requirements to make periodic price adjustments and updates – an arduous, time-consuming and error-prone process made worse by inflexible systems. Price adjustments are often applied in a peanut butter-spread fashion and typically fail to incorporate a process for refinement until the next round of reviews and updates. In today’s rapidly changing marketplace, this waiting game for pricing reviews results in significant revenue losses.

For teams that leverage pricing automation as new information becomes available, their price strategy is continually optimized and published, which eliminates the long, arduous processes that so many companies use.

Join us to learn how your company can achieve agility through automation:

  • How tech leaders incorporate changing conditions into their price strategy.
  • Why spreadsheets don’t cut it.
  • How pricing automation helps competitive leaders extend their lead.

WHO: Hear directly from PROS thought leaders:

  • Craig Cousins, Senior Director, Professional Services
  • Craig Zawada, Chief Visionary Officer

WHEN: Thursday, October 20, 2016
12:00 p.m. EDT/9:00 a.m. PDT

WHERE: To register for this event or review the series, visit the website.

To learn more about PROS, visit the website at or follow PROS on Twitter @PROS_Inc.

About Craig Cousins
Craig Cousins is a leader on the Professional Services team with responsibility for implementing sales effectiveness and price/profitability optimization solutions in the high-tech and health care industries. He also has background and experience in the manufacturing, distribution, services and chemicals industries. Prior to joining PROS, he was a software engineer, functional leader and project manager for a variety of consulting clients in the distribution, high-tech and manufacturing industries. Cousins earned a B.S. in civil engineering from Rice University.

About Craig Zawada
Craig Zawada joined PROS in 2010 and serves as its Chief Visionary Officer. He is responsible for creating and articulating the vision for how PROS uses the latest technology to help companies drive incremental sales growth and profit improvement. Zawada also works with new and existing customers to define the implementation path for these solutions to help them outperform in their respective industries. Prior to joining PROS, he was partner and leader in the Marketing & Sales Practice at McKinsey & Company. Zawada earned both an M.B.A. and bachelor’s degree in business administration from the Schulich School of Business at York University in Ontario, Canada.

About PROS
PROS Holdings, Inc. (NYSE: PRO) is a revenue and profit realization company that helps B2B and B2C customers consistently realize their potential through the perfect blend of simplicity and data science. PROS offers solutions to accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS customers experience meaningful revenue growth, sustained profitability and modernized business processes because of PROS revenue and profit realization solutions. To learn more, visit

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of revenue and profit realization software to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with revenue and profit realization software and its current expectations of the benefits of revenue and profit realization software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s revenue and profit realization software needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of revenue and profit realization software such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

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Media Contacts:
James Garber




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