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Australian Manufacturers Build Path to Digital Future

David Bray,

Since the outbreak of COVID-19, Australian manufacturers responded with varying degrees of success. One common thread was the ability to meet customer demands through digital selling, writes David Bray.

There’s no doubt 2020 will be remembered as a year that challenged people and business. The coronavirus provoked change across every sector in one way or the other. During this time, we saw Australian companies respond to the outbreak in different ways, and it has become increasingly clear that some were better prepared to deal with those changes than others.

A common thread runs through all businesses that responded best to the COVID-19 outbreak is the ability to meet customer demands through digital selling. Following widespread lockdowns of non-essential businesses, the easiest way for customers to buy from a brand was online. What did these societal changes mean for the future of Australia’s manufacturing industry and what has the sector learned from the initial wave of the virus?

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