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Coronavirus Upends Revenue Management Strategies for Hotels and Airlines

Strategic solutions
From the standpoint of revenue management, including pricing and forecasting, coronavirus is a massive challenge for the travel industry – affecting both the relevance of historic data, the ability to predict the future and the need to address cancellations in the present.

For airlines, Aditi Mehta, solutions strategy director at PROS, says it’s important that carriers have accurate data going into their revenue management solution and that they are taking a holistic view of their network so they will be prepared to resume full operations fast.

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