How Cloud Solutions are Transforming eCommerce

Geoff Webb,

COVID-19 has forced B2B business to shift to digital, writes Geoff Webb, Vice President of Strategy at PROS, as he discusses the key benefits of cloud for a successful ecommerce strategy

B2B organisations have always faced digital selling challenges, from setting a brand apart to managing the ever-changing customer journey.

In the past, these challenges were manageable, with highly mobile sales teams being able to jump on a plane to visit a customer at the drop of a hat. But with the sudden onset of a global pandemic and subsequent lockdowns in many countries, this level of mobility simply hasn’t been possible for the best part of a year.

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