Why Digital Selling is Enabling COVID-Affected UK Businesses to Thrive

Valerie Howard,

Valerie Howard, Solution Strategy Director at PROS explains why the shift to digital selling has allowed businesses to thrive in the current situation.

The pandemic saw entire workforces operate remotely, all but essential travel continue, and social distancing become the new norm. As lockdown commenced nationwide, there was an explosion of online buying, and the way sellers interacted with their buyers changed dramatically. Digital transformation projects accelerated, and many organisations had to consider how their sales environments could adapt to an exclusively digital world. But, as businesses face another round of lockdown-style restrictions, those organisations that aren’t able to quickly adjust for this shifting buying behaviour are going to struggle to survive.

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