How to Leverage AI to Win in Today’s B2B Selling Environment

Justin Silver,

As businesses strive to remain competitive in today’s challenging selling environment, AI can help them create a better omnichannel experience and drive revenue growth, says Justin Silver, AI strategist and data science manager, PROS.

As businesses navigate the lasting impacts of the pandemic, including inflation, changes in buyer preferences, and supply chain disruptions, many are looking to implement AI to be able to nimbly adapt to changing market conditions. Considered by Forrester to be “the revenue engine of the future”, AI helps businesses grow revenue, work more efficiently, and enhance the customer buying experience.

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