Malaysia Airlines Advances Digital Transformation Strategy with PROS

Global Travel Media,

The national carrier of Malaysia serves 58 global and domestic markets. With a focus on Southeast Asia, Malaysia Airlines has opened more of Malaysia’s destinations than any other airline while delivering a world-class customer experience. But intense competition among both low-cost and full-service carriers coupled with a price-sensitive population make operating in this region particularly challenging.

“We operate in a tough environment where yields are always pressing downward,” said Izham Ismail, Group Chief Executive Officer at Malaysia Airlines. “With PROS RM Advantage, we expect to continue making remarkable improvements in our performance despite the challenges of overcapacity and notoriously thin margins, further strengthening our commitment to digital transformation strategies to meet passenger needs while attaining our growth goals.”

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