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Archives: News

PROS Outperform 2021 Agenda and Keynotes Showcase Path to Digital Selling Excellence

World’s premier global virtual Digital Selling conference unites industry leaders and luminaries to share experience, expertise and success in Revenue Management, Pricing, Selling and eCommerce HOUSTON, October 26, 2021 – PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced additional agenda and keynote details for its annual Digital Selling […]

CMO Greatness: Skills for the Modern Marketing Leader

According to the CMO Council report (registration required) on the state of marketing, 80% of executives surveyed see the top goal of their marketing departments as to drive revenue and sales growth. More than three-in-five (62%) of survey respondents see the CMO as the “customer experience advocate and champion” in their organization. More than half […]

How to Leverage AI to Win in Today’s B2B Selling Environment

As businesses strive to remain competitive in today’s challenging selling environment, AI can help them create a better omnichannel experience and drive revenue growth, says Justin Silver, AI strategist and data science manager, PROS. As businesses navigate the lasting impacts of the pandemic, including inflation, changes in buyer preferences, and supply chain disruptions, many are […]

PROS Earns Great Place to Work Certification™

Multi-country certification recognizes inclusive, people-centric culture with flexibility that suits the work-life balance of individual employee lifestyles HOUSTON, September 16, 2021 – PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced it is Certified™ by Great Place to Work® for the second year in a row. This year’s designation […]

Democratisation of AI Is Crucial to Harmonising Omnichannel Customer Experience

As more and more products get commoditised, customer experience (CX) will be the new battleground as brands attempt to differentiate themselves However, CX consists of two components and can be described by the equation: CX = brand delivery − customer expectation. Although brands strive to optimise the delivery of their product and services, customer experience […]

Better Marketing with Fewer Cookies

Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity. You’ve probably had this experience: You go online to research a purchase—like a riding lawnmower—and click around some manufacturer and retail sites. Within an hour, ads for riding lawnmowers start turning up on every website […]

Businesses Must Prioritise Data in Shift to Digital Sales

The rush to digital platforms presents a huge challenge for B2B sales teams. Having insight into the right data – across all channels – will be key to their success The events of the past 18 months have accelerated many organisations’ digital transformations by months or, in some cases, years. In particular, we saw a […]

Extensible AI Is Key to Delivering Great Omnichannel Experiences

As the pandemic lingers on, digital commerce remains at the forefront of every business. The swift change from brick and mortar to online commerce created many challenges, some of which are just emerging. For example, customer expectations have become more difficult to gauge as there is very little in-person interaction between the buyer and the […]