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Archives: News

Practical Applications of AI for the Future of Business

Many businesses are yet to tap into the full benefits of AI, here’s how. Artificial intelligence (AI) promises to be the breakthrough technology to effect significant changes in the way we live and work. And, in fact, 48 percent of global CIOs plan to adopt the technology within the year, according to Gartner. However, some […]

The Place of AI in the Future of B2B eCommerce

In many separate arenas of the world of technology, COVID-19 has been the great accelerator. … B2B commerce has gone truly digital in the wake of the pandemic, and it’s changed processes and behaviours for those on both sides of transaction – perhaps for good. “All of a sudden, you don’t have the ability to […]

Damian Olthoff is Ready for What’s Next

Damian Olthoff helps PROS expand by investing in forward-thinking initiatives and getting into the weeds of the tech that can augment the success of his team and customers Midwestern roots still run deep in Damian Olthoff. The nine-year general counsel at cloud-based software company PROS is quick to laugh. And despite his company’s being responsible […]

New Turbulence for Airlines

The peak leisure travel season — such as it is — is almost over, and without conferences or events to woo business travelers this fall, the airline industry’s modest recovery could quickly lose altitude. Why it matters: Investors have been snapping up airlines as bargain stocks lately — encouraged, in part, by reports of potential […]

Artificial Intelligence (AI) for Beginners

Artificial intelligence can seem daunting as you start work. Let’s break down how AI works, common types of AI, how it improves big data insights, and strategy essentials … AI Strategy 101 Crafting an effective AI strategy is critical to the success of these efforts. As Justin Silver, manager of data science and AI strategist […]

Could Dynamic Pricing be Influencing How Much You Pay for Your Plane Ticket?

Russell Pedley was confused. He booked two economy-class tickets on the same flight. One cost $110 more than the other — and the airline added a $50 fee when he inquired about the difference. What caused the difference? One was booked through the United Airlines mobile app; the other through its website. … PROS, one […]

Three Priorities to Improve Your Digital Selling

At a time where company’s best-laid digital transformation plans have had to be torn up and re-written, CIOs and CTOs are having to make tough decisions For many businesses, income is reduced and there have been cut-backs on non-essential spending. But failing to invest in technology would be detrimental in the long run. So, what’s […]

How Has COVID-19 Changed the Way B2B Businesses Sell?

COVID-19 has accelerated the evolution of the B2B sales process, and in turn redefined multiple job functions across the entire sales and marketing ecosystem. With buyers moving away from the traditional in-person engagements with their sales reps to buying online through self-serve digital channels, business leaders must ask themselves: how do I equip my sales […]

PROS and Diggintravel Join Forces to Transform Airline Digital Retailing Through Groundbreaking Certification Course

Airline Professionals Learn Fundamentals to Build Digital Products and Services of the Future, Redefining the End-to-End Digital Traveler Experience HOUSTON, August 18, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced the launch of a new learning platform, Airline Digital Retailing Academy, built in collaboration […]