Archives: News

Damian Olthoff is Ready for What’s Next

Damian Olthoff helps PROS expand by investing in forward-thinking initiatives and getting into the weeds of the tech that can augment the success of his team and customers Midwestern roots still run deep in Damian Olthoff. The nine-year general counsel at cloud-based software company PROS is quick to laugh. And despite his company’s being responsible […]

New Turbulence for Airlines

The peak leisure travel season — such as it is — is almost over, and without conferences or events to woo business travelers this fall, the airline industry’s modest recovery could quickly lose altitude. Why it matters: Investors have been snapping up airlines as bargain stocks lately — encouraged, in part, by reports of potential […]

Artificial Intelligence (AI) for Beginners

Artificial intelligence can seem daunting as you start work. Let’s break down how AI works, common types of AI, how it improves big data insights, and strategy essentials … AI Strategy 101 Crafting an effective AI strategy is critical to the success of these efforts. As Justin Silver, manager of data science and AI strategist […]

Could Dynamic Pricing be Influencing How Much You Pay for Your Plane Ticket?

Russell Pedley was confused. He booked two economy-class tickets on the same flight. One cost $110 more than the other — and the airline added a $50 fee when he inquired about the difference. What caused the difference? One was booked through the United Airlines mobile app; the other through its website. … PROS, one […]

Three Priorities to Improve Your Digital Selling

At a time where company’s best-laid digital transformation plans have had to be torn up and re-written, CIOs and CTOs are having to make tough decisions For many businesses, income is reduced and there have been cut-backs on non-essential spending. But failing to invest in technology would be detrimental in the long run. So, what’s […]

How Has COVID-19 Changed the Way B2B Businesses Sell?

COVID-19 has accelerated the evolution of the B2B sales process, and in turn redefined multiple job functions across the entire sales and marketing ecosystem. With buyers moving away from the traditional in-person engagements with their sales reps to buying online through self-serve digital channels, business leaders must ask themselves: how do I equip my sales […]

PROS and Diggintravel Join Forces to Transform Airline Digital Retailing Through Groundbreaking Certification Course

Airline Professionals Learn Fundamentals to Build Digital Products and Services of the Future, Redefining the End-to-End Digital Traveler Experience HOUSTON, August 18, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced the launch of a new learning platform, Airline Digital Retailing Academy, built in collaboration […]

6 Personalization Tips for a Better Customer Experience

There has never been a time when customer experience was more important than it is today. Customers expect a personalized experience when they deal with a business, and according to a report from Epsilon, 80% of customers are more likely to make a purchase when businesses provide a personalized experience. Personalization improves the customer’s experience, […]

PROS Achieves the 2020/2021 Inner Circle for Microsoft Business Applications

PROS is honored by Microsoft for achieving outstanding sales achievement and innovation; partnership continues to fuel PROS market and growth strategy HOUSTON, August 17, 2020 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, has achieved the prestigious 2020/2021 Inner Circle for Microsoft Business Applications. Membership in this […]

Q&A: Why Do Airlines Need Revenue Management Systems?

Malaysian Airlines, like the rest of the aviation sector, was hit hard by the global travel ban imposed to prevent the spread of coronavirus. In the last couple of months, the company has implemented a series of steps to bring the business back to pre-Covid levels, including advancing a new digital transformation strategy. Malaysia Airlines […]