Archives: News

Deeper Relationships Require Intelligence

If you track all of the emails that your marketing and sales reps send, all of the phone calls they make, and all of the meetings they schedule, you might think you have everything you need to get a complete picture of the relationships they have with customers and potential customers. … Experts agree that […]

B2B Buyers Know Their Customers. Does Amazon?

By Geoff Webb | MarTech Advisor Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. However, B2B businesses shouldn’t worry yet — they should embrace their deep expertise providing more personalization for superior buyer experiences, writes, Geoff Webb is the VP of Product […]

AI (Artificial Intelligence) Words You Need To Know

By Tom Taulli | Forbes … Supervised, Unsupervised and Reinforcement Learning From Justin Silver, who is the manager of science & research at PROS: There are three broad categories of machine learning: supervised, unsupervised, and reinforcement learning. In supervised learning, the machine observes a set of cases (think of “cases” as scenarios like “The weather […]

PROS Rolls Out Integrated Retail Platform at World Aviation Festival

By David Kaplan | Kambr Media The AI company’s ‘Retail For Airlines” product promises ‘full control’ of personalized offers to passengers. PROS is continuing to refine and simplify its tech solutions for airlines struggling with the complexity of managing data, adapting to IATA’s New Distribution Capability (NDC), and automating retail processes. Release. Read the full […]

PROS Launches Integrated Retail Platform for Airlines’ Shift to Digital Selling

PROS Retail for Airlines delivers offer optimization across all airline digital retail channels for exceptional customer experience HOUSTON, September 4, 2019 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today launched PROS Retail for Airlines, a single, configurable end-to-end eCommerce solution built from a state-of-the-art, modular, API-based […]

Why PROS Acquired Travelaer

By David Kaplan | Kambr Media The $12 million deal extends PROS’ Travel portfolio with Travelaer’s booking engine and NDC platform and promises PROS’ clients an “integrated experience for airlines to further enhance their retailing capabilities, enabling airlines to connect the digital retail experience to their journey to offer optimization.” PROS’ $12 million acquisition of […]

Houston co. Acquires French Travel Tech Firm in $12M Deal

By Chris Mathews | Houston Business Journal Houston-based global technology firm Pros Holdings Inc. (NYSE: PRO) acquired French travel tech firm Travelaer SAS. Pros acquired Travelaer, based near Nice, France, in a deal valued at approximately $12 million, according to an Aug. 26 press release. The transaction was an all-cash deal, a Pros spokesperson said. […]

PROS Drives Digital Transformation Shift in Airline Industry with Acquisition of Travelaer SAS

Digital Innovator Extends PROS Offer Optimization to Next-Generation User Experience HOUSTON, August 26, 2019 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced it has acquired Travelaer SAS, a digital innovator for the travel industry, for approximately $12 million. With Travelaer, PROS further extends its comprehensive […]

Five Tips For Achieving Success With AI

By Geoff Webb | Forbes Many organizations are deep into the process of digitally transforming their business, often with varying degrees of success. In many cases, businesses implement artificial intelligence (AI) as part of the technology mix, especially in areas where speed or scale are challenging for traditional methods. Yet in some cases, early investment […]

PROS Named to Constellation ShortListTM for Configure, Price, Quote

Offerings for Leaders Transforming Business Models and Streamlining Operations HOUSTON, August 21, 2019 – PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced it was named to the Constellation ShortList™ for Configure, Price, Quote (CPQ) in Q3 2019. The technology vendors and service providers included in the […]