PME, TPE, startups : comment apprivoiser le RGPD?

By Sylvain Rolland | La Tribune La Commission nationale informatique et libertés (Cnil) et Bpifrance publient mardi 17 avril un guide pratique pour aider les PME et les TPE à apprivoiser le complexe Règlement européen sur la protection des données (RGPD), qui entrera en vigueur le 25 mai. De quoi aider les PME, TPE et startups […]

Intelligent Systems: AI Enhances CRM Software

By Cassandra Balentine | Software Magazine As artificial intelligence (AI) tools continue to develop they are integrated into more applications (apps) and improve varied business processes. One area rolling out AI capabilities is customer relationship management (CRM). CRM software acts as the hub for all critical information needed for companies to grow. “Because it is the […]

How Artificial Intelligence is Creating Real Profits for Manufacturers

Automated pricing models that use artificial intelligence can help manufacturers better understand fluctuating costs and buying preferences. Keeping pace with the constant motion of the industrial sector means manufacturers need to embrace technology-focused investment strategies that go beyond traditional software and automation equipment. This entails leveraging many of the technologies enhanced by the industrial market, […]

10 Common Voice of the Customer Mistakes

By Dom Nicastro | CMS WiRE We have the technology to listen to customers, but we’re still not getting customer experience right. According to the State of Customer Experience 2017 report from business process services company Conduent, brands fail to provide 80 percent of customers with first-step resolutions. Further, 75 percent don’t provide enough support […]

"L’effet Amazon" ou l’impact du numérique sur le modèle commercial traditionnel

Les Echos Sous l’influence du secteur du digital, les comportements d’achat du secteur B2B changent à grande vitesse. Lorsqu’on sait que, selon une étude Forrester, 93 % des acheteurs B2B préfèrent acheter en ligne, la compréhension des enjeux liés à la transformation numérique des entreprises BtoB est essentielle. De plus en plus d’entreprises, dont le […]

3 Ways AI Can Enhance Customer Experience and Boost Profitability

MarTech Advisor Celia Fleischaker, Chief Marketing Officer at PROS, Inc., outlines the three ways that artificial intelligence can enhance the customer experience and boost profit margins Creating frictionless, personalized customer experiences is a top priority for businesses in today’s age of modern commerce, and many are turning to artificial intelligence (AI) to help. For example, SoftBank […]

2018 Digital Forecast

By Amberly Dressler | Website Magazine Predictions are easy to come by toward year’s end, but it does not make them any less valuable to consdier. As Web professionals, we can fall into the same patterns and work under the same priorities. Turning to our peers to evaluate our practices based on their expertise and […]

5 Considerations to Enable a Modern Healthcare Commerce Strategy

HIT Consultant   Editor’s Note: Charles Sweeney is the Senior Director of Strategic Consulting at PROS, Inc., a company that provides price optimization, sales effectiveness, and revenue management SaaS software.   The healthcare industry is facing a number of external market forces that are creating the perfect pricing storm. Industry consolidation, regulation and new demands for […]

PROS Selected to Deliver Address at European Pricing Platform Conference

Company to showcase modern commerce solutions for pricing HOUSTON & LONDON, Nov. 20, 2017 – PROS® (NYSE: PRO), a cloud software company powering the shift to modern commerce, today announced it will take center stage at the upcoming twelfth European Pricing Platform Conference. The company also plans to showcase its modern commerce solutions for pricing, […]

Artificial Intelligence Offers New Strategies for Manufacturers

HOUSTON, 7 November 2017 — If you’ve ever visited one of Amazon’s bookstores, you probably had a shopping experience that didn’t include price tags. This is because rather than relying on a static price, the cost of Amazon’s merchandise changes in real time. Industry experts are forecasting that the use of dynamic pricing may eventually […]