Press Release

PROS Accelerates Airlines’ Journey to Offer Optimization

Next-generation Revenue Management delivers ultimate capacity, flexibility to deliver unique customer experiences without sacrificing optimal revenue targets

HOUSTON, February 4, 2019PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today launched the next-generation of PROS Revenue Management, an AI-based platform that automates analysis and enables confident decision-making designed to capture additional revenue. With PROS Revenue Management, carriers have a foundation to pursue Offer Optimization – wholly personalized offers across seats and ancillaries on a customer-by-customer basis, without sacrificing optimal revenue targets.

Airline carriers globally continue to adjust business models to meet competitive pressures and more critically, shifting consumer desires for unique travel experiences. Without AI-based solutions, they cannot confidently model passenger behavior or dynamically price offers in a timely manner to meet those demands.

The next-generation of PROS Revenue Management is an AI-powered SaaS solution that scales with a carrier as its business needs evolve, giving analysts ultimate flexibility to consume revenue management capabilities across a spectrum of needs how and when needed: from leg forecasting and optimization, to dynamic real-time pricing, and ancillary bundling and pricing required for Offer Optimization.

“Airlines are on a journey to transform their businesses,” said John McBride, Ph.D, head of Global Travel Product Management at PROS. “Whether it is a low-cost or network carrier – all are driven to do more than just sell seats on a plane. With this latest AI-based platform, PROS is enabling airlines to create those optimal customer experiences fueling those transformations, and ultimately, designed to gain greater share of wallet from every customer interaction.”

Key features of PROS Revenue Management include:

• SaaS-based platform: exclusively cloud-based, allowing for a low barrier to adoption and ultimate flexibility, the next-generation platform delivers a full spectrum of revenue management capabilities, including leg forecasting and optimization, dynamic pricing to offer optimization.
• Powerful, intuitive workflows: sharpened key workflows analysts use daily to better understand historical trends and demand forecasts, enabling analysts to quickly drill down to the information they most need to make decisions confidently.
• PROS AI: decades of AI experience, and constantly improving machine learning techniques that deliver the latest science-based forecasting and optimization capabilities to deliver the right optimal offer price every time.

About PROS Airline Solutions
Built on a proven foundation of AI and dynamic pricing science, PROS Airline Solutions span Revenue Management, Real Time Dynamic Pricing, Group Sales Optimizer, Shopping and Merchandising. For more information, visit:

About PROS
PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit the PROS website or follow PROS on Twitter at @PROS_Inc.

Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality and benefits of AI-powered solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of AI-powered solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s AI-powered solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of AI-powered solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.


Media Contact:
Amanda Parrish


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