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How Aussie Brands are Using Humans and AI to Improve Customer Experience

CMO from IDG logo

By Vanessa Mitchell | CMO

Brand digital and technology executive gathered at the CMO-CIO Executive Connections event in Sydney to discuss how they are using AI and humans to improve experiences for their customers.

Artificial intelligence (AI) might be the current marketing buzzword, but it shouldn’t be implemented for the sake of it, or be used to replace humans for customer experience (CX). Rather, AI is facilitator for a better CX.

This was the overall theme at the CMO-CIO Executive Connections event in Sydney. The panel discussion featured Mitchell Klassen, head of technology at Big Red Group; Kshira Saagar, head of analytics and data science at The Iconic; Damian Madden, general manager digital at The Woolmark Company; Bora Arslan, chief analytics officer at IAG; and David Bray, regional VP sales A/NZ at PROS.

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